AI assistants and the retailers they name
Only what official company sources state. Each row is an announcement or help-centre statement on the date shown; it is not an independent test of current availability. Last checked 2026-10-17.
| Assistant | Feature | Retailers named | Date | Official source |
|---|---|---|---|---|
| Google Search / AI Mode | Agentic checkout (Google buys on the merchant's site with Google Pay after the shopper confirms) Completes on the merchant's site · US | Wayfair, Chewy, Quince, select Shopify merchants | 2025-11-13 | Google Shopping launches agentic checkout and more AI shopping tools (Google blog) |
| Perplexity | Instant Buy, checkout in chat powered by PayPal In chat; retailer stays merchant of record · US | Abercrombie & Fitch, Ashley Furniture, Fabletics, Adorama, Newegg | 2025-11-25 | PayPal and Perplexity Launch Instant Buy Ahead of Black Friday (PayPal newsroom) |
| Microsoft Copilot | Copilot Checkout, purchase inside Copilot without redirect In chat; merchant stays merchant of record · US (Copilot.com at launch) | Urban Outfitters, Anthropologie, Ashley Furniture, Etsy sellers, Shopify merchants (auto-enrolled after an opt-out window) | 2026-01-08 | Microsoft propels retail forward with agentic AI capabilities (Microsoft Source) |
| ChatGPT | Product discovery via Shopify Catalog; purchase completes on the store's own checkout (in-app browser or new tab) Redirects to the store's checkout · Stores that sell to US customers | eligible Shopify stores (active by default, can opt out) | checked 2026-10-17 | Selling on ChatGPT (Shopify Help Center) |
| Google AI Mode & Gemini, Microsoft Copilot, Meta | Direct checkout inside the AI channel for Shopify stores In channel (Shopify-powered direct checkout) · Per channel | eligible Shopify stores | checked 2026-10-17 | Selling on ChatGPT, 'Customer experience' section (Shopify Help Center) |